Finnish Sawmills Association has appointed M.Sc. Anniina Kostilainen as its manager of public relations
Sahateollisuus ry is reinforcing its expertise
Sahateollisuus ry (the Finnish Sawmills Association) is boosting its lobbying and advocacy. The association, which represents independent Finnish sawmills, has appointed Anniina Kostilainen, M.Sc. forest economics, as its Manager of Public Relations. This new position was created in response to the growing importance of the sawmilling industry and wood construction in society. Kostilainen will begin in her new position on 6 May 2019.
“We have a very good story, and we need additional reinforcement to tell it. The sawmilling industry plays an important role in the efforts to move away from a fossil-based economy. Sawmilling products store carbon for a long time and their potential in promoting, for instance, sustainable urban structures is great. We are immensely pleased to have Kostilainen, with her diverse sustainability know-how and insight, support us in achieving our goals,” says Kai Merivuori, Managing Director of Sahateollisuus ry. Kostilainen joins Sahateollisuus from FSC Finland, where she served as director of the office. She also brings solid knowledge of forest policy, having worked in the Finnish Ministry of Agriculture and Forestry. Kostilainen is in her third term as a city councillor (Green League) for the City of Vantaa and is also vice chairman of the city’s Technical Committee.
Industry of the future
“The sawmilling industry has a long and successful history as a consumer of Finnish wood. We also want to ensure the industry’s future success in a changing operating environment. Sawn timber is one of our most important export products and it can help to achieve sustainable development goals also in countries that do not have their own forest resources. The sawmilling industry offers a sustainable solution, for instance, in wood construction, the furniture industry and infrastructure, where wood can replace products that are based on fossil raw materials,” states Kostilainen. “Responsible operations will be a condition for success in the future,” she adds, pointing to the social responsibility achievements of Sahateollisuus as an example. “The independent sawmilling industry is based on family companies. Ownership is local and committed and employs thousands of people in municipalities, close to local raw material sources. The majority of the cash flow from the industry ends up with private forest owners throughout Finland.”
The Public Relations Manager will be responsible for the targeted planning, implementation and development of Sahateollisuus ry’s lobbying jointly with the Board of Directors and the Managing Director, in addition to actively contributing to the development of the industry. “Sahateollisuus wants to be part of creating an open and solution-driven culture of dialogue in the forest industry,” Merivuori concludes.
Kai Merivuori, tel. 040 5322 868
Anniina Kostilainen, tel. 044 5840 164